By Coach Wei, CEO and Co-Founder, Yottaa
No question about it, 2013 was a big year for e-Commerce. So it’s no surprise that retailers have allocated more money to e-Commerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”
My recommendation: Focus on user engagement.
As the e-Commerce landscape grows more competitive, consumers have come to expect more. Earning their business in this environment comes down to engagement. Retailers must deliver more personalized, responsive and dynamic user experiences that grab consumers from the moment they land on a web site.
That’s because user engagement isn’t just about the content on your site — no matter how great it is. Rather, it’s how a user experiences and interacts with your site that really counts.
How long before the user sees relevant content? How quickly can a user interact with the site? Does your site load in under three seconds? Each of these experiences has a big impact on user engagement. For example, an additional one-second delay in Time to Start Render (how fast a page shows content) can increase bounce rate by 65%.
Such instances have a measurable impact on conversion and revenue, as well. Pages that are two seconds slower have a 4.3% drop in per-user revenue, and every one-second delay results in a 7% loss in conversions.
Read more …
Lovely post by Emily Esfahani Smith for The Atlantic.
Love this concept. I’ve noticed the more positive I am, the more energy my writing has. Got to keep on chugging through!
Found the perfect spring tote from Pour la Victoire. I need this to be in my arms now.
DKNY RTW Fall 2013
More beanies and leather details at DKNY.
Remotely watching fashion shows and scoping out photo sets are my favorite parts of the fall and spring fashion weeks worldwide. However, it’s importnat to note that I’m not usually one to dictate my entire style by what’s happening on the runways.
In certain respects, sure, I’m trendy. I like to keep tabs on what is happening in the fashion world, but I don’t live by and spend thousands of dollars based on what editors of Vogue or InStyle say are the hottest things off the runway.
Rather, I like to analyze outfits to see what textures/fabrics, colors and cuts I’m drawn to, and determine how I can incorporate them into my current style, as well as the items I already have.
One trend I’m incredibly thankful for is the “beanie buzz” happening as a result of the BCBG Max Azria fall 2013 show.
Image courtesy of FabSugar
Let me explain: I have the most unruly, temperamental hair. I do have my good hair days, yes, but not without blowdrying, hair spraying and using my hair straightener and/or curling iron. It is a rarity for me to let my hair naturally dry and be 100% pleased with the end result.
Earlier this week I had to go to the DMV to register my Honda. You all know how the DMV works: The experience is similar to waiting at an old school Ticketmaster location for Backstreet Boys tickets after Millenniumcame out. God awful. So there I was, standing in the cold, rainy weather, waiting for the powers that be (DMV employees) to unlock the entrance. I felt the frizz rearing its ugly head (well, my ugly head). And then I remembered Aha! I had my trusty beanie in my bag.
I rushed to work after my DMV duties were complete, and didn’t even think about what my hair looked like. That is, until my co-workers brought up the beanie’s presence.
"Look at you rocking a hat," they said.
"Yeah well…I had to wait at the DMV in the rain, and I didn’t have time to fix it, and….it was on the runway this season so shut up!"
Best. Justification. Ever.
And that is why, sometimes, you just have to embrace trends.
Someday’s are a complete waste of makeup!
Totally how I feel today. Be on the lookout for my top Oscar looks tomorrow!
Last year, I attended an event held by THE DONEGER GROUPdiscussing key trends and forecasts for the Fall/Winter 2013 seasons. Creative Director David Wolfe spotlighted the increased focus on emphasizing the shoulders and hips. In a way, it’s the natural feminine form being revitalized. I think this look showcases this trend in a beautiful, whimsical way that isn’t too overly-dramatic.
As a woman with a somewhat “straight” frame (my hip to waist ratio is kind of odd), I love that these feminine curves are coming pre-built in items now. Needless to say, I think we’re going back to basics in a lot of ways when it comes to women’s fashion.