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ALICIA FIORLETTA

Loyal foodie obsessed with all things culture & retail

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Stretch Your E-Commerce Marketing Dollars By Optimizing User Engagement

By Coach Wei, CEO and Co-Founder, Yottaa



No question about it, 2013 was a big year for e-Commerce. So it’s no surprise that retailers have allocated more money to e-Commerce marketing in 2014. But with bigger budgets comes more pressure on marketers to perform. And so the question is: “How do I improve our online business results?”

My recommendation: Focus on user engagement.

As the e-Commerce landscape grows more competitive, consumers have come to expect more. Earning their business in this environment comes down to engagement. Retailers must deliver more personalized, responsive and dynamic user experiences that grab consumers from the moment they land on a web site.

This generally requires a complex set of designs and content, and any number of third party JavaScripts aimed at creating a better web experience. Yet, despite the best efforts to create a great e-Commerce site, user engagement often remains elusive.

That’s because user engagement isn’t just about the content on your site — no matter how great it is. Rather, it’s how a user experiences and interacts with your site that really counts. 

How long before the user sees relevant content? How quickly can a user interact with the site? Does your site load in under three seconds? Each of these experiences has a big impact on user engagement. For example, an additional one-second delay in Time to Start Render (how fast a page shows content) can increase bounce rate by 65%.

Such instances have a measurable impact on conversion and revenue, as well. Pages that are two seconds slower have a 4.3% drop in per-user revenue, and every one-second delay results in a 7% loss in conversions.  

Read more …

Filed under Yottaa e-Commerce mobile optimization content marketing customer experience retail strategies device-specific content

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Saved By The Beanie

Remotely watching fashion shows and scoping out photo sets are my favorite parts of the fall and spring fashion weeks worldwide. However, it’s importnat to note that I’m not usually one to dictate my entire style by what’s happening on the runways. 

In certain respects, sure, I’m trendy. I like to keep tabs on what is happening in the fashion world, but I don’t live by and spend thousands of dollars based on what editors of Vogue or InStyle say are the hottest things off the runway.

Rather, I like to analyze outfits to see what textures/fabrics, colors and cuts I’m drawn to, and determine how I can incorporate them into my current style, as well as the items I already have. 

One trend I’m incredibly thankful for is the “beanie buzz” happening as a result of the BCBG Max Azria fall 2013 show

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Image courtesy of FabSugar


Let me explain: I have the most unruly, temperamental hair. I do have my good hair days, yes, but not without blowdrying, hair spraying and using my hair straightener and/or curling iron. It is a rarity for me to let my hair naturally dry and be 100% pleased with the end result. 

Earlier this week I had to go to the DMV to register my Honda. You all know how the DMV works: The experience is similar to waiting at an old school Ticketmaster location for Backstreet Boys tickets after Millenniumcame out. God awful. So there I was, standing in the cold, rainy weather, waiting for the powers that be (DMV employees) to unlock the entrance. I felt the frizz rearing its ugly head (well, my ugly head). And then I remembered Aha! I had my trusty beanie in my bag. 

I rushed to work after my DMV duties were complete, and didn’t even think about what my hair looked like. That is, until my co-workers brought up the beanie’s presence. 

"Look at you rocking a hat," they said. 

"Yeah well…I had to wait at the DMV in the rain, and I didn’t have time to fix it, and….it was on the runway this season so shut up!" 

Best. Justification. Ever. 

And that is why, sometimes, you just have to embrace trends. 
 

Filed under BCBG Max Azria NYFW fashion trends Vogue InStyle beanie accessories style

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Bottega Veneta RTW Fall 2013


Last year, I attended an event held by THE DONEGER GROUPdiscussing key trends and forecasts for the Fall/Winter 2013 seasons. Creative Director David Wolfe spotlighted the increased focus on emphasizing the shoulders and hips. In a way, it’s the natural feminine form being revitalized. I think this look showcases this trend in a beautiful, whimsical way that isn’t too overly-dramatic. 
As a woman with a somewhat “straight” frame (my hip to waist ratio is kind of odd), I love that these feminine curves are coming pre-built in items now. Needless to say, I think we’re going back to basics in a lot of ways when it comes to women’s fashion. 

 

Bottega Veneta RTW Fall 2013

Last year, I attended an event held by THE DONEGER GROUPdiscussing key trends and forecasts for the Fall/Winter 2013 seasons. Creative Director David Wolfe spotlighted the increased focus on emphasizing the shoulders and hips. In a way, it’s the natural feminine form being revitalized. I think this look showcases this trend in a beautiful, whimsical way that isn’t too overly-dramatic. 

As a woman with a somewhat “straight” frame (my hip to waist ratio is kind of odd), I love that these feminine curves are coming pre-built in items now. Needless to say, I think we’re going back to basics in a lot of ways when it comes to women’s fashion. 

Filed under Bottega Veneta MFW The Doneger Group Fall/Winter 2013 trends women's fashion